PRIVACY POLICY

Loft & Daughter values your privacy. This notice describes what information we collect, how we use it, and, if necessary, those with whom we share it.

By visiting Loft & Daughter, you are accepting the practices described in this Privacy Policy. Your use of the Website is also subject to our Terms and Conditions.

This Privacy Policy may change from time to time. Your continued use of the website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. This Privacy Policy has been developed and is maintained in accordance with all applicable federal and international laws and regulations, and specifically with The Data Protection Act 2018 (UK regulation) and The General Data Protection Regulation (GDPR - European regulation).

GENERAL INFORMATION

The personal data of the users that are collected and processed through the website:

www.loftanddaughter.com

Will be under responsibility and in charge of:

Loft & Daughter

16 Philadelphia Terrace

York

YO23 1DH

hello@loftanddaughter.com

(Hereinafter referred to as Loft & Daughter).

TYPES OF INFORMATION GATHERED

The information we learn from customers helps personalize and continually improve your experience at Loft & Daughter. Here are the types of information we gather:

Information You Give Us. You provide information when you search, read and watch the content, buy a product and/or communicate with us. As a result of those actions, you might supply us with the following information:

• First and last name

• Email address

• Phone number

• Address (shipping purposes)

• ZIP/Postal code

• IP address

• Payment Information

• Any additional information relating to you that you provide to us directly through our websites or indirectly through our websites or online presence such as ‘cookies’.

Loft & Daughter will not collect any personally identifiable information about you, unless you provide it.

Customer Accounts

If you create a customer account on this website, we collect personal information to improve our checkout experience and customer service.

This information may include your:

• Billing and shipping address(es)

• Details about your orders (for example, your shirt size)

• Email address

• Name

• Phone number

We share this information with Squarespace, our website hosting provider, so they can provide website services to us.

Emails

Abandoned Cart Emails

You’ll receive an automated email within 24 hours after you abandon your shopping cart, if all of the following occur:

1. You enter your email address at checkout, or are logged into your Customer Account.

2. You add a product which is in stock to your shopping cart.

3. You close your browser or leave this website without completing your purchase.

You can unsubscribe from these messages at the bottom of the email.

The email will link back to this website, where you can pick up where you left off and complete your purchase.

Marketing Emails

We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with Squarespace, our email marketing provider, so they can send these emails on our behalf.

Order & account emails

We may email you with messages about your order or account activity. For example, we may email you to tell you that:

• You’ve created a Customer Account

• Your Customer Account password has been reset or updated

• You’ve made a purchase

• Your order has shipped

It’s not possible to unsubscribe from these messages.

We share your contact information with Squarespace, our website hosting provider, so they can send these emails to you on our behalf.

Payment information: Your credit card information or payment information, will be processed by PayPal and Stripe (payment platforms), which will treat and safeguard your data with total security and with the exclusive purpose of processing the purchase of the products. Loft & Daughter reserves the right to contract any payment platform available in the market, which treats your data for the exclusive purpose of processing the purchase of the products.

Please consult PayPal and Stripe Privacy Policy here:

Paypal privacy policy

Stripe privacy policy

GOOGLE Analytics. We use Google Analytics provided by Google, Inc., USA (“Google”). These tool and technologies collect and analyze certain types of information, including IP addresses, device and software identifiers, referring and exit URLs, feature use metrics and statistics, usage and purchase history, media access control address (MAC Address), mobile unique device identifiers, and other similar information via the use of cookies. The information generated by Google Analytics (including your IP address) may be transmitted to and stored by Google on servers in the United States. We use the GOOGLE Analytics collection of data to enhance the website and improve our service.

Google's policy complies with the regulations contained in The General Data Protection Regulation (GDPR - European regulation). Please consult Google's privacy policy here:

Google privacy policy

Squarespace Analytics. This website collects personal data to power our site analytics, including:

Information about your browser, network, and device

Web pages you visited prior to coming to this website

Your IP address

This information may also include details about your use of this website, including:

Clicks

Internal links

Pages visited

Scrolling

Searches

Timestamps

We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity.

Squarespace's policy complies with the regulations contained in The General Data Protection Regulation (GDPR - European regulation). Please consult Squarespace’s privacy policy here: Squarespace privacy policy

Automatic Information. Like many websites, we use "cookies." We obtain certain types of anonymous information which is not personally identifiable when your web browser accesses, Loft & Daughter or third-party content served by or on behalf of Loft & Daughter on other websites. Some of the information we collect and analyze includes the Internet protocol (IP) address; computer and connection information such as browser type, version, and connection speed; purchase history; and the products you searched for, viewed, and possibly purchased.

HOW LONG WE KEEP YOUR DATA

The personal data of the users will be kept for 3 years in our databases, starting from the processing of your order in accordance with the provisions of The General Data Protection Regulation (GDPR - European regulation) and The Data Protection Act 2018 (UK regulation).

HOW WE USE YOUR INFORMATION.

In general, we use the information we collect primarily to provide, maintain, protect and improve our current website, services and products and to develop new products and services. We use personal information collected through our site as described below and described elsewhere in this Policy to:

• Identify you as a user in our system.

• Process your purchases and deliver the products.

• Improve our products, services, website, and how we operate our business.

• Understand and enhance your experience using our website and products.

• Send emails through Squarespace.

• Respond to your comments or questions through our support team.

• Send you related information, including confirmations, invoices, technical notices, updates, security alerts and support and administrative messages.

• Communicate with you about upcoming events, offers and news about products and services offered by Loft & Daughter’s website and our selected partners.

• Marketing purposes of Loft & Daughter.

• Link or combine your information with other information we get from third parties to help understand your needs and provide you with better service.

• Protect, investigate and deter against fraudulent, unauthorized or illegal activity.

HOW DO YOU GET MY CONSENT?

By placing an order for a product and provide us with personal information to communicate with you, you agree that we collect and use your information. You can withdraw your consent, contact us through the contact information or the contact page.

SOCIAL NETWORKS

On our website you will find links and functions linked to different social networks, in which you can share your information.

It is advisable to consult the privacy policy and data protection of each social network used on our website.

Facebook: Facebook privacy policy

Instagram: Instagram Privacy Policy

Pinterest: Pinterest privacy policy

HOW WE SHARE INFORMATION

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below.

Third-Party Service Providers. We employ other companies and individuals to perform functions on our behalf. Examples include process payments (PayPal and Stripe), deliver the products (courier companies), sending email (Squarespace), analysing data, providing marketing assistance, providing search results and links. They have access to personal information needed to perform their functions, but may not use it for other purposes.

Business Transfers. In the event that Loft & Daughter creates, merges with, or is acquired by another entity, your information will most likely be transferred. Loft & Daughter will email you or place a prominent notice on our Website before your information becomes subject to another privacy policy.

Protection of Loft & Daughter and others. We release personal information when we believe release is appropriate to comply with the law, enforce or apply our Terms and conditions and other agreements, or protect the rights, property, or safety of Loft & Daughter, our users or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

With Your Consent. Other than as set out above, you will receive notice when personally identifiable information about you might go to third parties, and you will have an opportunity to choose not to share the information.

Anonymous Information. Loft & Daughter uses the anonymous browsing information collected automatically by our servers primarily to help us administer and improve the Website. We may also use aggregated anonymous information to provide information about the Website to potential business partners and other unaffiliated entities. This information is not personally identifiable.

Email Address. The email address that you supply to us for purposes of receiving our email communications will never be rented or sold to a third party.

PROTECTING YOUR INFORMATION

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. If transactions are processed on the Website, transaction information is transmitted to and from the Website in encrypted form using industry-standard SSL connections to help protect such information from interception. We restrict authorized access to your personal information to those persons who have a legitimate purpose to know that information to provide products or services to you and those persons you have authorized to have access to such information.

Loft & Daughter follows generally accepted industry standards to protect the personal information submitted to us, both during transmission and once Loft & Daughter receives it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while Loft & Daughter strives to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.

YOUR RIGHTS

You have the following rights in relation to your personal data provided to Loft & Daughter:

• Access your personal data.

• Request the correction of inaccurate data.

• Request its deletion.

• Request limitation of the processing of your data.

• Oppose the treatment of your data.

• Request your portability.

• Not be subject to automated individual decisions.

The Users can exercise all these rights contacting us through the contact information or the contact page and indicating the reason for his request.

Without preconception to any other administrative appeal or legal action, the user shall have the right to submit a claim to a control authority, in particular in the State in which he or she has their habitual residence, place of work or place of the alleged infringement, If you consider that the processing of your personal data is not appropriate to the regulations, as well as in the case of not seeing the exercise of your rights satisfied. The control authority in which the claim was filed will inform the claimant about the course and result of the claim.

EU MEMBERS’ RIGHTS (GDPR COMPLIANT)

If you are habitually located in the European Union, you have the right to access, rectify, download or erase your information, as well as the right to restrict and object to certain processing of your information. While some of these rights apply generally, certain rights apply only in certain limited circumstances.

We describe these rights below:

• Access and Porting: You can access your information at any time.

• Rectify, Restrict, Limit, Delete: You can also rectify, restrict, limit or delete much of your information by contact us.

• Object: Where we process your information based on our legitimate interests explained above, or in the public interest, you can object to this processing in certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons.

• Revoke consent: Where you have previously provided your consent, such as to permit us to process health-related data about you, you have the right to withdraw your consent to the processing of your information at any time. For example, you can withdraw your consent by updating your settings. In certain cases, we may continue to process your information after you have withdrawn consent if we have a legal basis to do so or if your withdrawal of consent was limited to certain processing activities.

• Complain: Should you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe.

You can see more about these rights here

CHILDREN’S ONLINE PRIVACY PROTECTION

We are in compliance with the requirements of The General Data Protection Regulation (GDPR - European regulation) and The Data Protection Act 2018 (UK regulation), regarding the protection of the personal data of minors. We do not collect any information from anyone under 13 years of age. Our website and products are all directed to people who are at least 18 years old or older.

EDITING AND DELETING INFORMATION

If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect. You can change, modify, rectify and delete your Information at any time, please contact us through the contact information.

To opt-out of Loft & Daughter email, follow the instructions included in the email. Your request should be processed within 48 hours.

SUPPLIERS AND OTHER THIRD PARTIES

Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of information Loft & Daughter collects from you. If you disclose your information to others, whether other users or suppliers on Loft & Daughter, different rules may apply to their use or disclosure of the information you disclose to them. Loft & Daughter does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. Loft & Daughter is not responsible for the privacy or security practices of other websites on the Internet, even those linked to or from the Loft & Daughter site. Loft & Daughter encourages you to ask questions before you disclose your personal information to others.

CHANGES TO THIS PRIVACY POLICY

Loft & Daughter will post modifications by date to this Privacy Policy to inform you of any changes. Loft & Daughter reserves the right to modify this Privacy Policy at any time, please review it frequently.

CONTACT US

If you have questions or concerns about these Privacy Policy and the handling and security of your data on this site, please contact us throw our contact page or contact at:

hello@loftanddaughter.com